Not so sure I'd agree with your percentages. I used to work in a business that had a gun store attacehed and concieled carry products were always in demand, maybe it's only 1 to 2% that would admit to it.
I've been packing 24/7 for 40+ years, the last 15 mostly legally( with a carry permit), A must have in any major US city reguardless of local laws. --------It's a tool you pray you'll never need, but if you do, there's no substitute.
Many years ago, IPSC rules changed to incorporate a 'holster test' that was to improve the safety on ghost-style holsters and people dropping their guns on the range (yes, big no-no LOL). On the way to a level 4 match, the 1st time where this rule was going to be tested (and it entailed a person jumping off a height of 400mm without the gun jumping out or dropping out of the holster), we witnessed a relatively bad crash. An old timer in an old truck pulled out in front of a car. The car t-boned the truck and a motorcycle following behind the car then hit the car. Rider flying and summer-saulting over the two vehicles and landing on his back on the other side.
We rushed over to assist, and as I approached the rider, I recognised him as a fellow shooter on his way the range/match. His leather jacket had pulled up and his Vektor SP1 was visible inside his 'inside the pants' holster. 1st thing that jumped into my mind (sorry to say)- well at least he would pass his holster test.
He made a full recovery with just a broken arm. We had a good laugh about it later.